San Francisco-based start-up HVMN (pronounced “human”) has developed a drink made of pure ketone ester, a supplement that some scientists are calling the fourth type of fuel, alongside carbs, fat and protein.
Ketone is a shot-sized bottle of clear liquid that contains 120 calories. HVMN promises the drink will improve your energy and focus. The drink is currently available for pre-order, $99 for a three-bottle package.
HVN’s calories come from ketones, an ingredient that Geoff Woo, cofounder and CEO of the San Francisco-based human performance start-up likes to call “the fourth macronutrient”.
“It’s not a fat, it’s not a protein, it’s not a carb, but your body gets fuel from it,” Geoff Woo, the company’s co-founder and CEO told Business Insider.
The human body releases chemicals called ketones when it runs out of carbohydrates for energy and is forced to tap into fat reserves. This is the basis of the ketogenic diet, which relies on high-fat, no-carb meals.
Essentially, cutting carbs from our diets releases ketones that turn our bodies into a fat-melting machine. But the ketogenic diet is hard to sustain since it’s extremely difficult to completely cut out carbs.
If you could ingest those ketones directly, rather than starving yourself or turning to a keto diet, you could essentially get a super-power.
The fuel is “unlike anything we’ve ever seen before,” Kieran Clarke, a professor of physiological biochemistry at Oxford University, who studies ketones and has been working in partnership with HVMN.
Ultimately, more research is needed to determine whether ketones are the superhuman supplement the world’s been waiting for. But the FDA has rated HVMN’s product as “generally recognized as safe,” though the organization classified Ketone as food, not a supplement.
This is an energy drink that goes far beyond caffeine. Ketones could super-charge the body in a way that’s unlike any other source of fuel.